Publishing is defined as a book, magazine, guide, newspaper, etc. I have been designing and producing published material since 2002.
My experience in publishing is extensive in both design and production. I am the cofounder and former Creative Director of Planeta Surf, Mexico’s first surfing magazine. I have developed, 33 editions of the 98 page print and digital publication Planeta Surf.
I am also the developer, designer and production artist of a 68 page “info guide”as well as a 24 page full color newspaper. All of these projects were started from scratch with my clients or cofounder. I am experienced in editing and production for a 203 page book, in 2 versions, bilingual in Spanish and English.
Planeta Surf Magazine
Cofounder. Creative Director. Co editor. Production and Web site development. 2002-2012.
Mexico's first surfing magazine. I was approached by a mexican surfer who had the dream to create a surfing magazine for the Mexican people, in their own language about their own country, advertising local brands and businesses. After one year in development, designing prototypes and selling ads, Planeta Surf printed her first edition in May of 2003 and is celebrating her 10th Anniversary! Started as an quarterly magazine printed in Spanish, the magazine quickly grew and became a bi-monthly magazine, eventually becoming bilingual due to a numerous requests and distribution in the USA.
Originally I was responsible for design, photography, front end web design, accounts payable/receivable, printing and all vendor and employee relations. I eventually moved out of the office manager position and took over production in addition to creative design and ad sales. In 2009 I did an entire redesign on the website and put all current and past editions online. After I retired from the business in 2012, all digital editions were taken down and the current site was built, which no longer reflects my work.
Los Cabos Info Guide
This is a 64 page guide created for tourists. It contains business and service listings, maps, and information on the area. My concept was to have an attractive look that readers would want to keep, with advertisers coupons to support the desire to keep. Each section featured attractive people in a setting representing the section at hand. I was responsible for researching stock photography, directing live photography, and creating a "collage" type design for each section. Each section is marked with a color coding to make searching through the guide quick and easy.
I was also responsible for selling and designing of most of the ads in the guide. I handled local distribution in town, and the majority of the guides were distributed through Dollar Rent A Car and Thrifty Car Rentals.
Resort Family News
Client wished to create a family friendly newspaper. I was responsible for creating the name of the brand, designing the masthead, and the entire layout of the 16 page publication. In order to create family fun time together, this newspaper featured games and activities, planning calendars, etc. which I created visually. I was responsible for editorial content, as well as all photography. It was up to me to find articles and activities which could be reproduced with authorization, as some articles are original to the paper and some are not. Each edition featured a full color center spread with images of the location. This newspaper was created for three geographical locations to start. My production included taking the original newspaper, and then changing all location related articles and images, and changing them to be applicable. All distribution was at resorts, therefore the name Resort Family News.
TheTribe of the Waves
Project: 240 page coffee table book. Being the Creative Director of Planeta Surf magazine, and well respected in the Mexican Surf Industry, I was approached by the author of this book to complete a project he'd began developing with an ad agency.
I was provided with an Indesign file which was incomplete. My job was to add style to the book, edit the text, change, replace and format photos. I also added additional chapters and photos, a credits page and photo credits. I designed the book cover, jacket and all sales materials.
After completing the book, I created a second version in Spanish. I completed the books to point until a publisher was acquired (leaving trademarked photos for position only). The publisher then acquired all rights to historic photos and finalized the file with high resolution photos, and both versions went to press!
NuWaterUSA has a new water purification testing unit, developed for scientists. They call me to develop their 40 page User Manual. I was responsible for overall design, layout, illustration and production. I created technical illustrations that had been provided in low resolution and were in need of recreation, as were icons for "caution", etc.