CORPORATE AND BRAND IDENTITY
Branding is my passion. I love to help new businesses create their brand and advertise it. I love to help them grow! I also love to help to “re-brand” companies who are struggling. Branding is an extremely important part of your business. Your brand image is as important as your product or service. It is what your client will recognize and remember you by. It is how you will attract customers. Your brand has an image and reputation. For a strong image to build a good reputation, call me.
CORPORATE AND BRAND IDENTITY
Planeta Surf Magazine
Logo Design. Brand Identity. 98 Page Print Publication. Collateral. Web Site with Online Magazine. Language was Spanish and is currently bilingual in Spanish and English. Project: Concept and development of original (print) magazine and creation of brand. Brand Identity, Corporate Identity, Advertising Design and Collateral. Web site Design, Print and digital advertising. Event Banner design and on-site stage design. Responsibility: Overall creative image, search, acquire and manage writers, photographers, editors, translators, etc. Production. Photo selection. Color Correct. Prepare for press and web. Manage Business, create and direct overall team.
International Travel Corporation & International Travel Exchange
Logo Design. Brand Identity. Marketing Collateral. Web Site Designs for Public and Private Sales. Project: Start up company for time-share property resales. Created logo, Corporate Identity, Advertising Design, Marketing Collateral, and Web site Design for public and private sales sites. Acted as Photo Editor. Responsibilities: Create designs, locate images, prepare files for print/web.
CSLHS and LOS CABOS HUMANE SOCIETY
Branding was done for events and organizations. "Dressed to the K-9's" is an annual fundraising event which I branded eight years ago. Every year the theme changes, so the logo serves as it's strongest identity. Following this, I created branding for the "Paws N Claws" Golf fund raiser. Primary inclusions are "Save the date" mailings and ads, invitation, print and digital ads, directions page, signage and I handled media relations.
The Cabo San Lucas branding, featuring the color blue, was created as there was an existing logo, with no branding in place. Various collateral was printed with this branding and when this association evolved into the Los Cabos Humane Society, the new logo and rebranding began, as shown with the red and brown theme. Please see logo portfolio for the history of the logo's evolution.
COPA LAS AMERICAS SURFING CIRCUIT
This is a series of surfing contests held at different locations across Mexico. The circuit visits about 5 locations per year. Each location would have the look falling under the main branding, however have a variation so it will be clear that it is a new event. PDF pitch presentations, print ads, staging including banners and flags, rash guards, tee shirts, I.D cards, judge scoring forms, contestant forms, giant prize checks, etc. were all designed by myself an my team of designers at Planeta Surf. The logo was a collaboration between myself, Chuy Madrigal and Josafat De La Toba.
Sea Eye Tours
Logo Design. Brand Identity. Collateral. Web Site Design. Promotional Video Direction. Project: Start up company for Glass Bottom Boat. Create Logo, Corporate Identity, Develop Branding. Advertising Design, Marketing Collateral, Web site Design. Photography selection. Concept, footage selection and direction of promotional video. Responsibility: Concept to completion, manage printing of all material. Create web site design, layout, configuration and work closely with programmer until live.