CASE STUDY: Re-branding to match the focus

THE PROBLEM TO SOLVE
The logo for “The FLIC” was not providing a warm, friendly, youthful feeling for the mentoring and mission work. It was not visually representing the mission to help youth and families. This corporate style image looked mature and serious, limiting the audience. The long name of this organization was not easily read at small sizes. The desire was to attract a wider audience and put a focus on more than just the global outreach.

 ORIGINAL LOGO

ORIGINAL LOGO

THE SOLUTION
Bling Advertising Design recommended the addition of a fountain image to compliment the name while including a cross, to gently represent the foundation of the Christian organization. The style is now free-flowing to attract all ages of both genders.

THE PROCESS
It was important to maintain the overall  visual image of the logo, in order to maintain brand recognition. Colors remained the same so recognition was not lost. The triangle remains as the foundation of the image. A globe remains to indicate the world wide mission, while now used as a “base” for the fountain image. The center “splash” is created to represent a cross while existing as the focal point of the logo. Lettering was increased in size for better readability and remains outside of the triangle for this same reason.

THE IMPACT
The new logo captures the attention of a wider audience. Gaining a wider audience expands the growth of The FLIC’s mentoring programs. The mission programs now attract more volunteers and donations with visual representation now in tune with the charity. Merchandising opportunities have expanded due to the new logo.

 Re-branded logo

Re-branded logo

HEAR IT “STRAIGHT FROM THE HORSES MOUTH!”
TESTIMONY:
 

Visit THEFLIC.ORG to learn more about the mission of The Flic.