THE PROBLEM TO SOLVE
Mary and Jane’s Confections was preparing to expand their line and desired to create professional product labels and comply with new regulations. The company was looking to update their brand identity, and create a fun yet upscale visual image....in a hurry.
Budd Branding shifted the focus in the original logo onto the name of the company, as opposed to the commonly used large green leaf. We then created a family of label designs, coordinating marketing materials and website.
The logo is now presented in white on a colored background. The sugar-free and traditional confections are easily differentiated by changing the background color on the labels, as well as the color of the bag. Each flavor is represented individually by color. Both 25mg and 50mg dosages are available, with color easily identifying each.
The response from dispensary owners was incredible. Due to the new image of the brand, larger orders were placed immediately. A request for additional serving sizes is being met at this time. Budd Branding allowed Mary and Jane’s Confections to seal a large deal by meeting a short deadline. This allowed them to attend the local trade-show and begin marketing efforts on schedule.
Please visit www.maryandjanesconfections.com to see our web design and information on the brand.