THE PROBLEM TO SOLVE
The Good Stuff Tonics sales and marketing data concluded that their product was widely enjoyed by yoga enthusiasts and athletes. However they were still falling short of their market goals. Focus groups determined that the original branding, label and imagery was limiting their success.
Budd Branding was hired to create a new brand identity for the Good Stuff Tonics line of products. We created a brand platform, which established standards for product labeling with harmony and consistency. The overall identity was carried across to the marketing materials and the on-line presence.
A variety of designs were presented. After the client reviewed, we merged some designs and made some additional modifications for thedifferent products lines.
Then we quickly went to print.
The impact was tremendous. “We had a significant jump in our overall sales. Once the product was on the shelves with the new visual identity, our sales increased immediately by 300%. Actually, we sell one case three (3) or four (4) times faster as before.” Said Daniel Grim.
THE DESIGN SYSTEM
A variety of designs were presented. The client desired a merger of two of the designs with modifications. Each product in the line is clearly differentiated between flavors and dosages, with consistency and harmony
The brand’s logo design remained in it’s original structure. The decision to vary the colors in the logo design on the product labels, helped add sophistication and also created separation between flavors.
VISUAL LANGUAGE AND MARKETING
The brand identity, with its soft and welcoming style, aligned with the muted color palette and stylish typography contributed to a tranquil modern style.
The customer obtains the informative brochure in the lounge of the sales outlet, while brand recognition is reinforced with posters hanging on the wall.
When the consumer enters the purchase area, the image and information have already been implanted into their minds by brand consistency and marketing efforts.