REPORT: Good Design increases sales by 228%

A new analysis by the Design Management Institute, a Boston-based nonprofit focused on design management, puts numbers to what design junkies suspected all along: in the past 10 years, design-driven companies outperformed the Standard & Poor’s 500--a stock market index of 500 large publicly traded companies--by 228%.

Design-centric Organizations include: Apple, Coca-cola, Ford, Herman-Miller, IBM, Intuit, Newell- Rubbermaid, Nike, Proctor & Gamble, Starbucks, Starwood, Steelcase, Target, Walt Disney, Whirlpool.

For more facts visit: http://www.dmi.org/dmi/html/aboutdmi/DMI_DesignValue.pdf

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