Auto SOS Logo

Ok, this was a fun and interesting Logo to develop. It was so interesting that it's inspired me to use it as an example of how a logo is developed. I had created the idea of the life preserver, and then my client sent me a sketch of the lifepreserver with the anchor made of tools behind it. That was an interesting challenge and I really loved his idea. This is the final result, the version that he chose, but when I post the progression you will see variations.

autososLOGO_5insm.jpg