Advertising Design is the design of print & digital ads. Don’t leave this to your advertising publication/marketing co. to do for free! While you may receive a great looking ad, if it is not in tune with your overall image, it will not be as effective. You have allot of competition. Your ad is surrounded by other ads fighting to gain a readers attention. Your email blasts are part of a long list of other emails waiting to be viewed.
Your ad design is an integral part of your branding. Your ad needs to clearly and quickly portray your product or service, in an attention getting manner that is consistent with the image of your website, logo, staff shirts and vehicle signage.
Rock Stone Tavern
Digital Ad Campaign for video and web usage. Objective was to create a design that could easily be recognized as the Rock Stone Brand, and then develop variations, depending on the "type" of ad this is (Food, beverage, entertainment). These ads are used in online advertising and displayed in a video feed between music videos in the club.
Pedregal De Cabo San Lucas
Concept, Design and Production. Print advertising. (Left)This housing development is set on top of a mountain, therefore I created the concept, and then the design with visual to support the headline. (Right) Housing listings can be very boring to look at, but with Wendy handling the design, you can see here, that there will always be style.
Cabaret Night Club
Rebranding. The Cabaret was formerly a strip club, so I had the challenge to develop a strong rebranding campaign. I began with the logo, creating an image that reflected a dinner club. My objective in the ads was to show that this is the place to see great entertainment, while enjoying good food and drinks in a cabaret atmosphere.
4Paws4Patriots Non Profit Organization
Print and digital ads. Poster, flyer and post card produced for benefit. Bling! was responsible for the concept, naming of the event, and the overall look, and handled the project from concept to completion.
International Travel Exchange
Concept, Design and Production. This ad was developed to attract attention to what could be a very boring ad. Competitors ad runs in black and white as text only and is easy to pass over.
When working with Bling Advertising Design, the first step it to create a great concept and then develop your design. An attractive woman throwing money around? Wouldn't you read that ad? That's my CONCEPT, the first step in the creation of an effective ad.
Le Menu LightStyle Dinners
This was a tear sheet for a sweepstakes promotion. I was responsible for design and concept, as well as photostyling and shopping for models wardrobe and accessories. Naturally, the towel does not lay perfectly over her shoulder and the bathing suit can't show folds, so the details I put into the styling of the shoot was cutting the towel so it lays naturally, tape to keep it in place and clothes pins on the back of the bathing suit so material looks smooth.
CSL Organic Market
This ad was a bit of a challenge. There were two businesses to be advertised that fell under a parent company, and a coupon. This is a print ad at 4" square, so the challenge was to keep it clean and attractive while including visuals for the components above along with contact information and location.