WHY CHOOSE BLING ADVERTISING DESIGN?
What makes Bling! unique is that I, your Creative Designer, have gained numerous talents from working in advertising design for different industries over my 30 year career span. I enjoy doing the best job possible in the most timely manner. I am honest and committed to the projects I take on. When working with me, you will find that I am available and responsive. My style is to work closely together with you to create the best solution to your advertising design needs. I will listen to what you desire, and develop recommendations based upon your vision. If you do not have a vision, I will help you create one.
I have a small team of various talents, and with them I can achieve results which surpass my style and expertise, such as the fields of illustration, photography and back end web development.
Hello, I am Wendy Rall, Cofounder, and former Creative Director of Mexico’s only Surfing Magazine, “Planeta Surf” with 30 years of experience in design, and print production. Retired from the magazine, I am available to help grow your business through effective advertising design and strategy.
Boasting expertise in branding and creating overall image for start up companies, my passion is to help new businesses succeed. I am proficient in magazine design, layout and production with 8 years and 33 editions of proven ability. Expertise in press-ready art, proofing, pre-flighting and press checking files. Proficient in Photoshop, InDesign, and Adobe Illustrator. Creative and impactful in front end website design. Detail oriented, especially in text layout. Great ability to manage, organize and work under pressure and independently. Strong communication and interpersonal skills. Kind, humble and honest. Intermediate in Spanish, with 12 years experience in working with Spanish text.
AN OVERVIEW OF MY CAREER
After graduating from the Art Institute Of Philadelphia, I started as an Art Director at Sportswear Printing in Philadelphia P.A., designing graphics for tee shirts, and later joined Cataleno & Company, a design firm where we focused on creating invitations and marketing material for the casino industry, the Campbell Soup Companies, national hotel chains, local real estate developers and various clientele in the tri-state area.
After seven years in that position I moved to New York to join who is now one of the worlds largest branding companies, SME Branding. It is here that I gained my knowledge and love of branding. The primary industries served were major league sporting teams, high end fragrance and cosmetics and the Colgate-Palmolove Companies. Here, I also gained extensive knowledge of package design and merchandising. From there I went to work in house at Harrah’s Casino A.C., coordinating all advertising and media for both the hotel and casino. Several years later I left Harrah’s to join Impax Marketing Communications in Philadelphia where I worked as the Design Studio Manager acting as liaison between the creative and sales departments. After enjoying several years there I moved on to work for myself.
In 2002 I cofounded the first Mexican surfing magazine, Planeta Surf, and began my career in publishing. The magazine is a 98 page publication published bimonthly. My primary position in the company was as Creative Director. This gave me the experience of working with and managing a team of designers, writer’s and photographers, and in working with text heavy documents. I now enjoy designing guides and manuals and have produced a 220 page coffee table book in two languages, two children's books and a newspaper.